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How to Choose the Right Food Photographer

Manchester, NH restaurant chain learns It can take a multi-faceted photographer to do the job right

Written by Mark Mendoza on April 20, 2018

I recently got the chance to shoot some delicious mac ’n cheese for Mr. Mac’s in Manchester, New Hampshire. Tasked with capturing their dishes, restaurant, employees and more, I had the privilege of revamping their website with a mouth-watering crop of new photos! 

 

Eating a delicious meal is an experience for all five senses, and if I can create photos that make the viewer feel like he could reach out and take a bite of that decadent pasta, I’ve done my job right. 

But there’s a lot that goes into food photography behind the scenes, and not just anyone with a camera can pull it off. Believe it or not, it’s one of the most challenging things to shoot! There’s such a broad variety of food out there, and it takes a very skilled photographer make it look great. 

Once a dish is set in front of a camera, there’s a limited window of time before it melts, wilts, dries out or otherwise loses its fresh-out-of-the-kitchen shine. An experienced photographer is prepared to get good shots quickly and capture the food when it looks its best. 

What’s more, you cannot compromise on lighting when you’re shooting food. Lighting makes a huge difference in food photography, and without the right know-how, your meals will look mediocre. Each dish also needs to be styled to look just right— what’s pleasing to the eye doesn’t necessarily translate to looking great on camera! On shoots where I’m not working with a food stylist, I bring a food styling kit with me to help every dish look its most appetizing. 

All this is to say, food photography calls for a knowledgeable, versatile pro in a big way. 

Apart from shooting a wide variety of dishes, a food photographer needs to be prepared to capture many elements of the client’s brand. In many cases, the client needs shots of the restaurant interiors, meal preparation, the staff and more on top of the dishes themselves— there are oftentimes many needs that fall under the “food photography” umbrella. 

This flexibility is a crucial marker of a seasoned food photographer, and if you’re serious about getting standout results, you definitely don’t want to settle for less.

I love tackling the challenge of food photography, so if you’re looking for a qualified pro to capture your food service, drop me a line and let’s talk!

Tags: food photography, professional food photographer

 

Valuing brand, Nashua, NH Company Invests in Product Photography

Written by Mark Mendoza on January 9, 2018

The prevalence of smartphones and other inexpensive camera equipment can give some people the impression that anyone can be a photographer. It can be tempting to cut corners and take the “DIY” option. But the savvy marketing pro knows that to achieve top-notch, reliable results that enhance his or her brand, hiring a professional photographer is the only way to go.

A client in Nashua, NH had been attempting to go this DIY route for their product photography, and it showed in the results. Seeing that they were not achieving the professional photos that they needed, they called Mark Mendoza Photography. From professional level equipment to achieving just the right lighting, an experienced photographer can take your product photos to the next level. The average marketer is faced with the task of generating quality content for publication in a wide range of media including brochures, catalogs, Web banners, ecommerce, and other marketing materials. Hiring a professional photographer is the best and easiest way to get them the visual content they’re looking for.

On-site Photography for Realistic Product Photos

A professional photographer can offer you options when photographing your product based on your unique needs. One of these options is to have the photograph taken on-site, in an authentic environment and with the background, surroundings and props that would make the most sense for your business. Traveling with professional lighting equipment, a photographer is able to bring the studio to you. And the final photos will show the same level of professionalism and quality that you will get from an in-studio shoot.

As the client in Nashua quickly learned, with all of the do-it-yourselfers out there, hiring a professional photographer is a great way to distinguish your brand from the competition. Having a pro available that is skilled in shooting both on and off-site can take your marketing to that next level, getting you noticed by your customers, enhancing your brand, and elevating it above the competition.

Tags: product photography, DIY, Marketing, professional photographer, studio photography, location photography

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How to Choose the Right Food Photographer

Manchester, NH restaurant chain learns It can take a multi-faceted photographer to do the job right

Written by Mark Mendoza on April 20, 2018

I recently got the chance to shoot some delicious mac ’n cheese for Mr. Mac’s in Manchester, New Hampshire. Tasked with capturing their dishes, restaurant, employees and more, I had the privilege of revamping their website with a mouth-watering crop of new photos! 

 

Eating a delicious meal is an experience for all five senses, and if I can create photos that make the viewer feel like he could reach out and take a bite of that decadent pasta, I’ve done my job right. 

But there’s a lot that goes into food photography behind the scenes, and not just anyone with a camera can pull it off. Believe it or not, it’s one of the most challenging things to shoot! There’s such a broad variety of food out there, and it takes a very skilled photographer make it look great. 

Once a dish is set in front of a camera, there’s a limited window of time before it melts, wilts, dries out or otherwise loses its fresh-out-of-the-kitchen shine. An experienced photographer is prepared to get good shots quickly and capture the food when it looks its best. 

What’s more, you cannot compromise on lighting when you’re shooting food. Lighting makes a huge difference in food photography, and without the right know-how, your meals will look mediocre. Each dish also needs to be styled to look just right— what’s pleasing to the eye doesn’t necessarily translate to looking great on camera! On shoots where I’m not working with a food stylist, I bring a food styling kit with me to help every dish look its most appetizing. 

All this is to say, food photography calls for a knowledgeable, versatile pro in a big way. 

Apart from shooting a wide variety of dishes, a food photographer needs to be prepared to capture many elements of the client’s brand. In many cases, the client needs shots of the restaurant interiors, meal preparation, the staff and more on top of the dishes themselves— there are oftentimes many needs that fall under the “food photography” umbrella. 

This flexibility is a crucial marker of a seasoned food photographer, and if you’re serious about getting standout results, you definitely don’t want to settle for less.

I love tackling the challenge of food photography, so if you’re looking for a qualified pro to capture your food service, drop me a line and let’s talk!

Tags: food photography, professional food photographer

 

Valuing brand, Nashua, NH Company Invests in Product Photography

Written by Mark Mendoza on January 9, 2018

The prevalence of smartphones and other inexpensive camera equipment can give some people the impression that anyone can be a photographer. It can be tempting to cut corners and take the “DIY” option. But the savvy marketing pro knows that to achieve top-notch, reliable results that enhance his or her brand, hiring a professional photographer is the only way to go.

A client in Nashua, NH had been attempting to go this DIY route for their product photography, and it showed in the results. Seeing that they were not achieving the professional photos that they needed, they called Mark Mendoza Photography. From professional level equipment to achieving just the right lighting, an experienced photographer can take your product photos to the next level. The average marketer is faced with the task of generating quality content for publication in a wide range of media including brochures, catalogs, Web banners, ecommerce, and other marketing materials. Hiring a professional photographer is the best and easiest way to get them the visual content they’re looking for.

On-site Photography for Realistic Product Photos

A professional photographer can offer you options when photographing your product based on your unique needs. One of these options is to have the photograph taken on-site, in an authentic environment and with the background, surroundings and props that would make the most sense for your business. Traveling with professional lighting equipment, a photographer is able to bring the studio to you. And the final photos will show the same level of professionalism and quality that you will get from an in-studio shoot.

As the client in Nashua quickly learned, with all of the do-it-yourselfers out there, hiring a professional photographer is a great way to distinguish your brand from the competition. Having a pro available that is skilled in shooting both on and off-site can take your marketing to that next level, getting you noticed by your customers, enhancing your brand, and elevating it above the competition.

Tags: product photography, DIY, Marketing, professional photographer, studio photography, location photography

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