Written by Mark Mendoza on December 7, 2020
It’s been said that content is king, but when it comes to online sales, photography is the real king. Why? We live in a visual world and we’re primed to receive and process information through images. Online content that includes photos gets a stunning 94% more total views than those that don’t. In fact, over 90% of the information sent to our brains is visual. And no wonder, when you consider that we process images 60,000 times faster than we process text.
Ask yourself this: When you engage media of any kind—social, web, newsletter—where do your eyes go first? Stay longest? How much of it do you remember the next day? Fact is, people retain only 10% of what they hear, and only 20% of what they read. But when it comes to visuals, people retain a whopping 80% of what they see! That’s a statistic that e-commerce businesses can use to their advantage.
Time and again, the data tell us that more images equal more sales. Studies further demonstrate that low-quality or stock images just aren’t good enough. In fact, the use of stock images has been shown to hurt your website’s SEO score. By contrast, high-quality, custom images boost SEO scores and more importantly convey the right marketing messages to your customers. That’s important when you consider that you have just seconds to make an impression. What’s more, quality images help drive social activity, and user engagement. In fact, studies have shown that companies using custom visual content achieve 7 times higher conversion rates.
Here’s a basic rundown of some of the types of photography best suited to selling your product:
E-commerce is a competitive business. Companies that invest in a diverse range of high quality product and lifestyle photography are better positioned to succeed than companies that don’t. If you’d like to learn more about how you can promote your brand and boost sales or talk about your next photography job, give me a call today! I offer both studio and on-location commercial photography throughout New England.