Why it’s worthwhile to hire for each with an example from Berlin, MA.
Written by Mark Mendoza on January 14, 2019
“Can you also shoot some video for us?”
As a professional photographer, this is a questions I sometimes get asked. And I can see how from an outside perspective, photography and videography seem awfully similar. The lights. The equipment. The models. The post-production.
But when you dig a little deeper, you’ll find that they are actually two separate disciplines that each take a lot of practice, study, and experience to master professionally. In other words, the photographers or videographers that choose to focus their time, energy, and resources learning and specializing in just one profession– either photography or videography – will generally be much better at that one thing.
It’s a little like choosing to learn the guitar or the piano. Could you do both? Of course! But odds are you would be much better at either instrument if you chose to allocate all of your time and energy to just one rather than dividing your resources between both.
So how are photography and videography different? Here are just a few examples:
As for clients of mine who are in need of video: while I do not shoot the video myself, I have some wonderful colleagues I can call on that do fantastic videography work. This helps my clients with more than just the quality of the final video they receive. It helps ensure that the shoot runs smoothly and timely.
I had a client who hired me to shoot interior and exterior shots of an 8,000 square foot home that wasn’t selling in Berlin, MA. Turns out, this client was also looking for video, including some aerial shots. So I brought in a colleague of mine whom I’ve worked with in the past to do the video.
The success of a shoot like this lies in not only the experience of the photographer and videographer, but their professionalism and ability to work together. I was happy to be able to bring this videographer on board because I knew he would be easy to work with and respectful– including things as simple as taking off his muddy shoes before entering the house.
We worked hand in hand, never held each other up, stayed out of each other’s way, and kept it moving. The photos and videos turned out great, and yep, the house sold!
Looking for both photography and videography? Let’s chat to see how I can help!