Commercial Product Photography

The Guide to E-Commerce Product Photography: How to Turn Casual Browsers into Buyers When people shop online, they can’t touch or try your products. That’s why your photos are so important—they help tell the story and show off what makes your product special. Good product photos make your store look professional and help customers feel […]

Why Your Product Photos Could Be Costing You Sales (And How to Fix It) Let’s be real—your product photos can make or break a sale. They’re the first thing potential customers see, and if they’re not appealing, they’re scrolling right past. Low-quality, inconsistent, or misleading images could be costing you money without you even realizing

How Consistent Product Photography Builds a Strong Brand Identity Building a strong brand identity doesn’t happen overnight—it’s something you shape through every little detail. One of the most powerful (and often overlooked) tools in that process? Your product photography. When your images are consistent, they create a visual story that connects with your audience, builds

Is Product Photography Worth the Investment? Here’s Why It Pays Off In manufacturing, your products are built for performance—not aesthetics. But when it comes to sales and marketing, how your products look matters more than ever. Professional Product Photography helps industrial businesses showcase quality, precision, and reliability at a glance. It builds trust, speeds up

How Strategic Photography Drives Sales for Everything from Baked Goods to Industrial Hardware Beyond the Plate: Using Professional Imagery to Drive Annie’s Bakery Sales I recently had the chance to go behind the scenes with one of the area’s most well-known and loved gluten free bakers, Annie Cronin of Annie’s Gluten Free Bakery in Shirley,

Driving Sales for WeWork, Golden Girl Granola, Tiny Tags, and Octoscope through Strategic Photography Inside My Architectural Shoot For WeWork I was commissioned recently to take on a shoot of WeWork’s co-working space in Boston’s back bay. Working with local prop stylist, Kate Colangeli, I set about to capture the look and feel of the

Documenting High-Tech Innovation, Lifestyle, and Community in Boston and Beyond A Different Kind of Picture Day For Kids At The French-Speaking EFGB School in Cambridge I teamed up recently with the folks at Ecole Française Greater Boston, a French immersion school for kids in preschool to 5th grade. We spent the morning shooting both stills

Why Professional Imagery for Precision Tools, Wayfinding Signage, Medical Devices, and Corporate Headshots Is a Business Necessity Getting Up Close With Emuge-Franken’s Newest Precision Cutting Tools Emuge-Franken of West Boylston, MA and I teamed up once again to highlight their latest products. The job involved photographing their latest taps, treadmills, and end mills actively manufacturing

On-Site Product Shoots, CEO Headshot, and In-studio Food and Product Shoots, Shooting Nexcelom’s New Generation of Cell Counters Nexcelom Bioscience hired me recently to do an on-site product photography shoot at their facility in Lawrence, MA. The products are the latest in automated cell counters and image cytometry for cell analysis for the scientific community.

Machining, Personal Branding, and Lifestyle Shoots Highlighting Precision Machining Capabilities for Fairview Machine Co. I had the opportunity shoot some lifestyle photography with the team at Fairview Machine of Topsfield, MA. Fairview has developed a worldwide reputation as an outstanding source for advanced machining and assembly service. In addition to teaming up with MMP to provide updated