Written by Mark Mendoza on February 25, 2021
Have you ever felt overwhelmed when trying to visualize the scope of a project? Picture this: Your marketing team is ready to roll out your company’s new website after months of work. Suddenly you realize there’s a problem: your product images are old and look amateurish next to the sleek new website design. Time to face facts: Your entire product line needs to be professionally photographed asap. You have approximately 150 SKUs, maybe more. You’re eager to get this done, But where to start?
When a client approaches me with the task of reshooting their product line, the overall scope of which may mean producing hundreds of images, I reassure them that my extensive experience managing large projects makes handling such tasks second nature. The trick is to break the job down into multiple smaller ones that are less overwhelming.
To begin with, I assure the client that it’s ok to shoot in batches. After all, it is rare for a client to send me their entire product line at once. Although it is a nice goal to have everything prepared before it is ready to shoot, sometimes products are not in stock, being shipped from oversees, or still in early development stages. Whatever the situation, shooting products in smaller batches simplifies the process and reduces stress. Once the first selection of photos has been completed, then the remainder can be finalized shortly after. The main goal is to produce an effective workflow for both myself and my clients.
Take, for instance, my client, Parker Precision Fluidics of Hollis, NH, a division of Parker Hannifin. The Precision Fluidics Division is a leading supplier of miniature fluidic components and system solutions integral to the world’s life sciences, life safety and high technology markets. After meeting with the team at Parker, and agreeing that working in stages is the best way forward, I encouraged them to come up with a detailed shot list, which we later reviewed and determined the products to start with.
Shooting began with a testing phase. Testing is the process that allows the client to review a small set of preliminary images to make sure everything looks good before moving forward with the larger shoot. In Parker’s case, this meant making a couple of changes to the angle at which the product was to be shot, and it reminded the client that protective caps and assorted stickers needed to removed from certain products prior to shooting. Having worked out the kinks, the folks at Parker and I both felt comfortable moving forward with the first group of products, and then the next group, and so on. With testing, all minds are put at ease before moving forward and the risk of errors is reduced.
Taking a step-by-step approach for large product volumes to make sure no important details are missed is crucial to ensuring a seamless process. My goal is to make everything as manageable as possible during each stage of the shoot which keeps the client’s mind at ease and everyone happy.
Do you have a large volume of products that need to be professionally photographed? Contact me today to schedule your call and share the details of your next project!