How to Find the Right Photographer (Avoid a Jack Of All Trades) Showcasing a Devens, MA restaurant shoot You know the phrase “a jack of all trades, a master of none”? When it comes to hiring a professional photographer, the “jack of all trades” type is typically the kind you’ll want to avoid. Actually, the best […]
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The Numbers Don’t Lie: High Quality Photos Help Boost Sales How Online Companies Can Stand Out In A Visual World It’s been said that content is king, but when it comes to online sales, professional photography is the real king. Why? We live in a visual world and we’re primed to receive and process information
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Overwhelmed By Big Volume Product Photography Needs? How I Help Clients like Parker Hannifin of Hollis, NH Manage a Large Volume Product Shoot Have you ever felt overwhelmed when trying to visualize the scope of a project? Picture this: Your marketing team is ready to roll out your company’s new website after months of work. Suddenly
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3 Tips for Finding the Right Packaged Food Photographer Highlighting a Granola Company from Shirley, MA Are you looking for a photographer to shoot your packaged food products but not sure where to start? The best advice I can give to someone in the early stages of research is to head straight to each photographer’s
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How Post-Production Photo Editing Can Make Your Life Easier See how advanced photoshop saved a Westford, MA law firm time & money A professional photography shoot is a two-step process: The photoshoot phase and the post-production phase. Not very long ago, that second phase meant spending hours mixing chemicals inside a dark room. Today, it means sitting
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The Large And The Small Of Product Photography Spotlighting Shoots in North Reading (Large), and Dracut, MA (Small) There are certain challenges that come with photographing products of unusual sizes – whether they are extremely large or practically microscopic. Products of a particular scale require photographers to adapt their techniques and equipment, while also maintaining
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Three Ways Stop Motion Animation Can Boost Product Sales With an Example from a Container Company in Leominster, MA If you’ve ever shopped for an item online, chances are you’ve come across a rotating 360° view of the product. This is stop motion animation. It’s a technique that involves photographing one still image at a time,
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What Makes A Professional Photographer? (Hint: it’s not the gear) Every now and again when I’m working on-location at a business, someone will pass by, notice all the photo equipment, and invariably come to me and ask some version of the following: “I’m looking to buy a camera—What do you think of the new xyz
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When Being A Headshot Photographer Means Channeling Your Inner Batman As a commercial photographer, It isn’t often I’m summoned to a job at a moments notice. There’s no “emergency” job that requires me to drop everything and run to the scene, no bat signal, to borrow from the superhero world. At least, I didn’t used
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