Author name: Mark Mendoza

Why Professional Services Should Hire Professional Photographers With an example from a law firm in Providence, RI Professional Services: This is a term that covers quite a broad range of industries, everything from Accountants and Financial Advisors to Lawyers and Consulting firms, and a mountain of professions in between. Yet, what do all of these many […]

How to Find the Right Photographer (Avoid a Jack Of All Trades) Showcasing a Devens, MA restaurant shoot You know the phrase “a jack of all trades, a master of none”?  When it comes to hiring a professional photographer, the “jack of all trades” type is typically the kind you’ll want to avoid. Actually, the best

The Numbers Don’t Lie: High Quality Photos Help Boost Sales How Online Companies Can Stand Out In A Visual World It’s been said that content is king, but when it comes to online sales, professional photography is the real king. Why? We live in a visual world and we’re primed to receive and process information

Overwhelmed By Big Volume Product Photography Needs? How I Help Clients like Parker Hannifin of Hollis, NH Manage a Large Volume Product Shoot Have you ever felt overwhelmed when trying to visualize the scope of a project? Picture this: Your marketing team is ready to roll out your company’s new website after months of work. Suddenly

How Post-Production Photo Editing Can Make Your Life Easier See how advanced photoshop saved a Westford, MA law firm time & money A professional photography shoot is a two-step process: The photoshoot phase and the post-production phase. Not very long ago, that second phase meant spending hours mixing chemicals inside a dark room. Today, it means sitting

Three Ways Stop Motion Animation Can Boost Product Sales With an Example from a Container Company in Leominster, MA If you’ve ever shopped for an item online, chances are you’ve come across a rotating 360°  view of the product. This is stop motion animation. It’s a technique that involves photographing one still image at a time,

What Makes A Professional Photographer? (Hint: it’s not the gear) Every now and again when I’m working on-location at a business, someone will pass by, notice all the photo equipment, and invariably come to me and ask some version of the following: “I’m looking to buy a camera—What do you think of the new xyz