Preparing For On-Site Headshot Photography: A Guide for Businesses

Preparing For On-Site Headshot Photography: A Guide for Boston Area Businesses Your company’s visual identity is a powerful tool in today’s digital landscape, and headshot photography plays a pivotal role in crafting that identity. But before the camera clicks, there are key decisions to make to ensure a successful photoshoot. From choosing the right space […]

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Behind the scenes of an on-site branding photoshoot.

Hire the right photographer the first time

Blog / Mark Mendoza

Hire the right photographer the first time. Here’s how. Product photography reshoots are expensive in Boston – here’s how to avoid them! I recently met with a new client who was looking to do a food photography shoot. Actually, what he was really looking for was a food photography reshoot. After glancing over his original photos,

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Food Photography of a hamburger for client, Deep Roots Distillery of Sturbridge, MA.

Food Photography Questions

Food Photography / Mark Mendoza

Do photographers eat the food they shoot? And other secrets of food photography – with an example from a Grafton, MA shoot. Want to know what a food photography session looks like? Or maybe you’re just curious if we photographers get to eat the food we shoot. Well, look no further. Here are answers to

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Branding photography of chef Sarah Wade, on-location in Acton, MA.

Lifestyle Photography with Sarah Wade

Blog / Mark Mendoza

Chopped Champion, Sarah Wade, discusses her lifestyle shoot in Acton, MA Build a Strong Online Personal Brand with Lifestyle Photography One year ago, if you were to Google my client’s name, Sarah Wade, you would get some interesting, albeit limited and local results. But ever since competing in – and then winning – the popular Food

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Lifestyle photography of girl knelt on ground playing with dog for Jassby in Waltham, MA

When is stock photography not good enough?

Product Photography / Mark Mendoza

When is stock photography not good enough? Why one Waltham, MA company chose custom shots over stock photos. Sometimes, stock photography is good enough. But let me clarify: by sometimes, I really mean sometimes. And by enough, I mean just that: it’s not great. It’s not terrible. Sometimes, it’s just enough to meet a company’s needs in the

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Cosmobella makeup brushes for Cosmobella online store

How Professional Product Photography Drives E-Commerce Sales

Product Photography / Mark Mendoza

How Professional Product Photography Drives E-Commerce Sales With an example from one Windham, NH client Did you know, 26% of online shoppers abandon their shopping carts due to a lack of quality product photography? This is according to the Shotfarm Product Information Report for 2015-2016. But all reports aside, intuitively, this makes a lot of sense. As e-commerce

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6AM Health Interview

Food Photography / Mark Mendoza

Waltham-based 6AM Health Founder Discusses working with Mark Mendoza Photography And why food products in the Boston area should be shot by a food photographer. Just like any fast-rising start-up, 6AM Health has always been careful about walking that fine line between being scrappy with their resources – and figuring out when it’s worth investing

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When Should Products Be Photographed On-Site?

Product Photography / Mark Mendoza

Location Photography: When Should Products Be Photographed On-Site? Plus, how shooting on-location saved this Wilton, NH company time and stress Sixty miles: that’s about the distance between Wilton, NH and Boston, MA. Which also happens to be the distance one of my Wilton, NH clients was about to lug a bunch of large, heavy belt-winding

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On-location shoots

Lifestyle Photography / Mark Mendoza

On-location Photography shoots: why a photographer must be flexible and prepared With a little proof from a recent location shoot in Boston, MA! Location photography shoots are many things: exciting, fun, interactive, logistically simpler for the client, and sometimes – full of mystery for the photographer. In my experience, when I arrive on-location for a

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Why Professional Services Should Hire Professional Photographers

Product Photography / Mark Mendoza

Why Professional Services Should Hire Professional Photographers With an example from a law firm in Providence, RI Professional Services: This is a term that covers quite a broad range of industries, everything from Accountants and Financial Advisors to Lawyers and Consulting firms, and a mountain of professions in between. Yet, what do all of these many

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Author name: Mark Mendoza